One of the struggles of the digital age is constantly feeling like you need to create, to be ‘on’ 24/7, to be connected in a tangle of internets, interwebs, networks and sites. That if you’re not tweeting and Instagramming and writing another article, another post, another piece, you’re losing out on precious time or views or likes or followers or whatever metric it is that you want to call “success.” I mean, hell, Harper Lee didn’t publish a second book for DECADES.
That’s how starved we are for constant content.
But the thing is, when you’re so busy making stuff, you can sometimes forget how to live your own life. You know, offline. Remember that place? It’s the one where none of those numbers and hearts and stars matter.
Believe me, I know how tough it is. My day-to-day life is filled with notifications and posts and tweets and thinking critically about how to maximize all of the stuff that does not and cannot exist offline. And don’t get me wrong. I LOVE my job! And sure, there are ways to sign off and let a computer do its thang, but even then, I have to keep one eye on it because an algorithm cannot make a critical judgment call.
It’s the nature of the social media beast.
Trust me when I say that to work in social is to never not be working. And at my last job, I spent the bulk of my time writing nearly all day long, every. single. day. There was no overarching editorial schedule, just that I knew I had to write something. That freedom was both amazing and terrifying. And I was chasing numbers and page views, and though I was rather good at making those numbers happen, eventually, I burned out. You always burn out eventually. You run out of things to talk about. You run out of ways to write the same story for the 20th time.
So you find ways to recharge.
You close your laptop. (Dear God, I hope you do this regardless! It’s good for your health and your sanity.) You meet up with friends. You swipe a few times on Bumble or Tinder or whatever the latest hot dating app is, and maybe you go on a date. Or five dates. You go for a run, for a hike. You grab a coffee, you talk to the barista and see how their day’s going, you buy yourself flowers at the farmer’s market you swear you’re going to visit more regularly. You live your one, singular, unrepeatable life.
Disconnect to reconnect.
I wear a bracelet with that reminder everyday to drive home how important it is to step away from the digital screens and i-phones, the apps and the websites. And I will be the first to admit how hard that can be sometimes. But the truth of the matter is, these things will still be there tomorrow. And the next day. And three weeks, three months from now.
That dinner with your family, that road trip with your best friends, that night spent camping under the stars or midnight laughs shared sitting on the kitchen floor over a pint of ice cream? Those moments only happen once. Promise me you won’t get too caught up trying to “connect” that you completely miss out on what it is you’re trying to connect to or with.